Make It Fancy or Make It Work?

a couple of years ago
Rocket Garden

We arrived late. The tour bus had just left and it was the last one for the day. So the only thing we could do now at the Kennedy Space Center in Cape Canaveral was check out The Rocket Garden and a Shuttle prototype turned into an exposition. Turned out, I didn’t need a tour. […]

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3 Main Phases Of A Product Launch

Product Launch Diagram

Most product launches have — or at least should have — three main phases: 1. Pre-Launch 2. Launch 3. Post-Launch Let’s look at each phase and what it entails. Pre-Launch Pre-Launch is typically a 3-7 day period when prospects receive a lot of quality information and get excited about the upcoming product launch. The information […]

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