If you’ve been in the Internet Marketing field (even as a student) for some time, you probably wake up every morning to find several hundred new emails in your Inbox.
One doesn’t need to be a psychic to guess that most of these emails promise instant traffic, loads of subscribers, and untold profits that will be bestowed upon you the moment you click on the link. And on that link you click to watch another video and read another special report. Another hour goes by and you are not any closer to achieving your business goals.
Now, for the record, I’m not knocking email marketing or the products that are being promoted via email. In fact, I sincerely hope you are one of my subscribers and some of the emails in your Inbox have come from me.
The real issue is the “kid at the candy store” syndrome that we all (including yours truly) succumb to so easily. And when we do, not much gets accomplished.
While there are a number of things you can do to eliminate distractions and organize your day, there is one critical step that a lot of people skip.
And that step is making a conscious decision about your Internet Marketing specialty, i.e. the one marketing tactic you are going to master.
As they say, you can do anything but you cannot do everything. You can’t be equally good at SEO, PPC, AdSense, Affiliate Marketing, PLR, eBay, Twitter, Facebook, Safe Lists, Traffic Exchanges, Article Marketing, Video Marketing, Podcasts, CPA, Media Buying, etc, etc, etc.
The moment you get clear about who you are and what you do, you can continue to voraciously consume all the information related to that one topic… and absolutely ignore everything else.
The following questions should help you find your Internet Marketing persona (turn off you cell phone, shut down your instant messenger, close your email and spend the next 20 minutes writing down your answers):
- Would you rather sell information, software or physical products?
- Do you think you’d be good at creating concepts and “pontificating” or do you think you’d excel at promoting others?
- Are you an analytical number-cruncher or an inspired artist?
- Which traffic method(s) have you had more experience with or would like to get really good at?
- If someone were to put a gun to your head and make you pick just one traffic method, one money-making approach, and one type of product to sell, which three would would you end up with?
Write down your answers. Read what you’ve written down out loud. Note what it feels like when you hear your voice say it.
If it doesn’t feel all that great, re-do the exercise.
And if it does, congratulations! You have just found the key to personal focus, productivity, and, ultimately, Internet business success.
As from now on, you are going to ignore anything that is not directly related to that “one thing” you have discovered within yourself and defined for yourself. And through this simple action, you will eradicate the information overload, slay the dragon, and sail the ship of your fledgling business out of the swamp and into clear waters.
Technorati Tags: time management, productivity, focus, internet marketing, mindset, business success
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