I have just launched a new website that is now getting 20-40 clicks per day. Which is not bad at all for a site that has been up for just a few days. It’s been indexed by all the major search engines and has a page rank in Google.
And here’s something even better: It ranks #1 in Google for my target term!
Sounds somewhat impressive, doesn’t it? Well, if you know anything about SEO, you should ask me which term I’m ranking for. The term is, “local marketing richmond hill”. “Local marketing” is what I do, “Richmond Hill” in the name of the place I live in. There is hardly any traffic for this keyword phrase and hardly any competition. So it’s really not that big of a deal.
However, the leads still trickle in. And, more importantly, it’s not a bad way to build some credibility with prospects. Prospects want to be confident that I’m not full of it and know what I’m talking about. Besides, their own site needs to be optimized for “what-they-do city-they-are-in”, doesn’t it?
That’s where my site comes handy. It presents a great case study of how to rank high and fast for a geo-targeted local search term.
See, local businesses usually only need to rank for search terms that contain location modifiers (“chiropractor seattle” vs “chiropractor”). In many cases it’s a relatively easy thing to do. But since most business owners don’t know the first thing about SEO, you need to give them a good examples. Wouldn’t it make sense to use your own site?
For the record, I don’t mean you should snow your prospect and claim your site is getting a beejillion clicks every day. Don’t stretch the truth. Be helpful and be real. Many businesses aren’t looking for a flood of leads from their websites every day. A few leads here and there is usually all they look for.
PS: My next step is to get my sites show up on the first page for “local marketing toronto” and eventually for “local marketing”.
Did you do any SEO work on the website or did it just rank automatically #1 in google?
Twitter: alexmakarski
August 22, 2011 at 7:17 pm #
Nothing ever happens “automatically”, of course. I did some on-page SEO. There’s a lot more that can be done. Title tags, alt tags, keywords used in the articles… these are the simple things. Plus I did have my outsourced create a few links. Basically, whenever they didn’t have other work, I asked them to build some profile links for this site. And that’s pretty much it. A sequel to the story is that I was contacted by a prospect the other week because I showed up at #1 in Google for a very local term, we have a meeting and they are probably going to become a client.