Category Archives for "Product Launch"

9 Questions to Ask about Your Affiliate Tracking Software

If you plan on launching a product — be it an information product (a course, a membership website, a coaching program, a book) or an “offline” product like an event — through a network of joint venture partners, one of the most important considerations is the software you are going to use for affiliate tracking. […]


Product Launch: Who’ll Get That Last “Cookie”?

Most of the big product launches we get to hear about are done via a network of joint venture partners with large lists. It is not uncommon for the same subscriber to be on several lists and hence receive emails about the same promotion from several joint venture partners or affiliates at the same time. […]


3 Main Phases Of A Product Launch

Most product launches have — or at least should have — three main phases: 1. Pre-Launch 2. Launch 3. Post-Launch Let’s look at each phase and what it entails. Pre-Launch Pre-Launch is typically a 3-7 day period when prospects receive a lot of quality information and get excited about the upcoming product launch. The information […]