Conversion Tracking Discovery & Audit
Conversion tracking is more than just having the numbers to make good media buying decisions.
In the age of AI, conversion tracking is also about having the data to help the machine make good media buying decisions for you.
It's about telling Google (Facebook, Insta, TikTok, etc), as soon as you have a conversion event, "Good boy! Good boy! Go fetch me more conversions just like this one!"
And what you don't want is to "good boy" them when this puppy poops on your expensive area rug. Figuratively speaking, of course. But man can these puppies poop!
Here are just some of the factors that make this simple idea of getting clean data to the right place an incredibly difficult goal to achieve in practice:
- The war on cookies
- Privacy browsing and ad blockers
- Tracking, or rather the lack of tracking, on iOS14.5
- The fact that every website these days is a complex "frankestein monster" built out of various apps held together by APIs, Iframes, duct tape and bailing wire.
What's In It For You?
We will review every aspect of your conversion tracking and analytics. Turn every rock to see what's behind it. Run tests. Take measurements. Check which pixels are firing and when.
We'll also see if your "data plumbing" has an adequate amount of redundancy built into it to be resilient to the changes ahead. We'll point out any apps in your marketing stack that perform well in the "job" you "hired" them for but create clogs in the data pipeline.
At the end of this process, we will provide you with a blueprint for reducing the amount of noise, and increasing the amount of signal in your tracking data pipelines.
What's In It For Us?
500 bucks. Which is not a lot, of course. However, we hope to give you so much value, you'll want our crew to implement one of the options outlined in the blueprint (in which case we'll credit that $500 against the total estimate.)
"Amazing value! I would've happily paid $2k for this analysis!"
dave huffman, cmo