Below you will find the resources I shared in my presentation.

Facebook Conversion API template for Tag Manager

Download this file and import it into your Google Tag Manager container. Update the variables using the values from your Facebook Business Manager, and start tracking your FB conversions the CAPI way!

More Resources: 

Google Analytics Demo Accounts
These are Analytics properties filled with real data that allow you to see the types of reports you get from Analytics

Campaign URL Builder
A tool to help you create tracking links with all the UTM parameters  

Google KB Article about wbraid
The old Google click IDs (gclid) are being replaces with wbraid on some iOS devices. These cannot be imported into Google Ads as offline conversions anymore.

Universal Analytics vs Google Analytics 4
Google KB article comparing the two Analytics products

Still have questions about this container or need to discuss your conversion tracking? Then schedule a meeting with me.

Alex Makarski