Hi, I'm Alex.
I consult on, think and write about marketing and technology. Engineer turned marketer, I'm interested in how artificial intelligence and machine learning are changing the way products are promoted and sold.
I have served as CTO or CMO (full-time or fractional) on the executive teams of several technology companies. For our agency clients, my team and I have become the outsourced marketing department they can rely on.
Marketing Automation & Orchestration
ML/AI-Driven Paid Media Campaigns
Digital "Plumbing" for KPIs and Analytics
COrnerstone Principles of AI-Based MArketing
1. He who has the most data, wins
Having data has always been an advantage. Now it's become life-and-death important.
In the past, you needed the data to support business decision-making and to have something to put in your reports for management and investors. Today, you need a lot more data, and faster, to "train" the AI so that it would "know" how to help you amplify your marketing.
2. It's better to have no data at all than to have data that's wrong
What would happen if you were to load the wrong map into your self-driving vehicle? (If you had one today, of course.) Nothing good, of course.
Well, give bad data to the AI and see what it does to your business. I promise you, you won't like it.
3. Let the machine do what it's the best at, let humans do the rest
AI is becoming smarter and capable of more things at a rapid pace. Every time we say to ourselves, "A computer will never be able to do that," shortly after, computer does whatever that is, and almost invariably better than a human
On the other hand, there are still important tasks and decisions requiring a human.
"Alex has helped us implement a marketing approach that has been instrumental in accelerating our growth by $1M this year."
"I really wanna salute you... you bring something unique to what you do, and the world has only seen the little glimmerings of it."
"Alex knows a lot about traffic generation. He became a trusted team member in a fast paced start-up that is rather allergic to 'marketers'."
Grab a Coffee, HAve a Read
We put together three case studies of three different software companies that grew their user base / revenue / community without hiring, training, or managing a small army of salespeople (which would be a traditional approach.)
Growth is easier and faster when you can provide value to your users before they put their first dollar into your software.
Go ahead, it's free... should be within most people's budgets :-)